It’s Not Just What You Say, But How You Say It: A Founder's Guide to Effective Presentations
As founders, we often focus on the words we'll use during a pitch or presentation. We pour over our slides, refine our message, and rehearse our delivery. But here’s the thing: it’s not just about the content—it’s about how we present it. The words matter, yes, but your appearance and body language can make or break the impact you have on your audience.
Let’s talk about how to take your presentation to the next level.
Your Appearance Matters More Than You Think
When you step in front of an audience, whether it’s a room full of investors, partners, or a casual team meeting, the way you present yourself says a lot about you—even before you speak a single word. Your outfit matters. It’s not about being flashy, but about showing up as someone who takes their message seriously.
You don’t need a tuxedo for every presentation, but it’s important to think about the vibe of the event. Sometimes, you need to go all-in with a polished, professional look. Other times, business casual will do the trick. Pay attention to the details: is your shirt wrinkle-free? Is your hair looking sharp and out of your face? Small touches matter. And keep your accessories simple. Jewelry can be a nice touch, but avoid anything that might distract from your message.
Body Language: Confidence Is Key
Now, let’s get into the non-verbal stuff—body language. It’s a game-changer when it comes to making a lasting impression. If you’re pacing around the stage, fidgeting with your hands, or slouching, your message will lose impact. But when you stand tall, make eye contact, and use purposeful gestures, you’ll hold your audience’s attention and come across as more confident.
Here are a few simple tips to keep your body language in check:
Stand tall: It sounds simple, but standing up straight can instantly make you look more confident (and help you feel it too).
Eye contact: Don’t stare at the floor. Look your audience in the eyes as you speak. It builds trust and shows you're engaged with them.
Use your hands wisely: When you’re talking, your hands should support your message, not distract from it. Open palms convey openness, while fidgeting with them can create the opposite effect.
And here's something that's often overlooked: smile. It sounds like a small thing, but it’s powerful. Smiling, especially when you're feeling nervous, can help you relax and make your audience feel at ease. It’s an instant connection builder. You don’t need to grin through the whole presentation, but when you catch yourself feeling tense, a quick smile can work wonders.
Make a Lasting Impression
So, here’s the bottom line: your message is important, but how you deliver it matters just as much. By paying attention to your appearance and body language, you’ll not only boost your confidence, but you’ll also connect more effectively with your audience.
As founders, we’re constantly pitching, presenting, and meeting with people. The next time you step up to speak, remember—it’s not just what you say, but how you say it.
Make sure you show up looking the part and use your body language to reinforce the power of your message. Your audience will take notice, and you’ll feel more confident every step of the way.
What changes will you make to your next presentation to elevate your message?
Let me know in the comment below.
Cheers,
Jenn